A Retail Leader's Guide to DSARs and Automated Data Governance
How retail leaders can get ahead of DSARs – and why compliance is just the start of what a clean, visible, governed data estate can do.

WHAT'S INSIDE THIS GUIDE
Managing sensitive customer and employee data matters more than ever, if you want to harness AI automation.
Retailers hold personal data at huge scale: loyalty schemes, online accounts, payment details, returns, and a large workforce. Every customer and colleague can submit a DSAR, and the volume and complexity of requests is rising. With this data spread across stores, e-commerce platforms, and head office systems, many retailers are left chasing data rather than controlling it.
Aiimi's guide shows retail leaders how to get ahead of rising DSARs – including why automation is replacing manual SAR handling and how to future-proof compliance. It also explains why handling disclosure requests is just the start of what you can achieve with a well-governed, usable data estate.
Why trust Aiimi?
Global and UK organisations trust Aiimi to help them govern their data, unlock its hidden insights, and meet complex privacy and compliance challenges like Data Subject Access Requests. Our purpose-built DSAR Management solution is delivering tangible results for international retail leaders like Holland & Barrett, who've saved 3,000 hours each year on SAR handling by choosing the Aiimi platform.
What's inside?
Part 1
The Retail Landscape: Introduction from Aiimi CEO, Steve Salvin.
Part 2
Why sensitive customer or employee data matters for AI.
Part 3
The shift from manual to agentic.
Part 4
3 ways retailers must prepare for rising DSARs.
Part 5
Best next steps for compliance.
Part 6
Case Study: Holland & Barrett
Learn more about Aiimi's DSAR Management solution.
Not working in Retail? Read our DSAR guide for business leaders.
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